SUNSEEDS
SNS-000 · Manifesto
  1. You are now tuned in to universal vibrations. Everything you do and or say may be turned into art.
  2. The fabric of reality is peeled back and you find pure light inside.
  3. Let go of all assumptions, be as a child again.
  4. This majikal mystery will carry you to your destination.
  5. Effort is a memory and peace is the rule.
  6. Your potential is precious. Guard it with everything you have.
  7. Once upon a time there was you, an entire universe spoken softly.
  8. The next phase is your best phase. Be brave, shake off the shackles and make more than shekels.
  9. The universe is depending on it. Depending on you.

Now what are you gonna do?

SNS-000 · Duane Melius · The collection

Things people connected with.

Twenty-five years of work, pressed as records: a national magazine, campaigns across Asia, a team built from nothing, software, and now songs and stories.

Pull one out. Every sleeve carries its liner notes: the brief, what happened, and who played on it.

← → to flip, Enter to play. Or just click.Swipe the crate to flip. Tap a sleeve to play it.

Your collection

Play a record and it lands here.

    Your potential is precious. Guard it with everything you have.

    Thanks for listening all the way through. If something here landed, tell me what you're making.

    Liner notes

    The person behind the sleeves

    Once upon a time there was a youth magazine in the UK. I started it, and I never really stopped making things.

    Since then: social teams built across the UK, Germany, Singapore, India and Indonesia, a boutique agency of my own, and strategy for 35 high-profile clients over 25 years.

    The thread is simple. Find the human thing in a brief, then build the system that carries it to people. These days I also build software, make music, and write as Dante Black.

    Based in Brighton & Hove. Open to digital, social and creative leadership roles, remote or hybrid.

    Worked with

    Agencies

    WPP, VMLY&R, Burson-Marsteller, STW Group

    Finance

    Barclays Investment Bank, Standard Chartered, OCBC Bank, Visa, Prudential, ANZ, CFA Institute

    Tech

    Google, Microsoft, Cloudflare, Deloitte, Epson, Olympus, 3M

    Consumer

    Heineken, Danone, Revlon, Club Med, Agoda, Mahindra, CooperVision, Sistema

    Media

    Sony Pictures, MTV, Channel 4

    Public

    MINDEF, GovTech, Singapore Tourism Board, UK Cabinet Office

    • 10,000magazine copies in print at its peak
    • 0 to 12specialists across three countries
    • 1 millionfans for Mahindra in a year
    • 10 minutesfor a pitch strategy that took two weeks
    • £250Kpitch won in my first freelance month
    • 26 to 96mobile speed score after the Perfect Pitch rebuild
    Side B

    Let's make the next one.

    If something here landed, bring me a brief, a half-idea or just a feeling.

    duane@wemakesense.org

    AThe brief

    BWhat happened